The Principles Of Marketing
David W. Schaible
Years ago I felt that I knew the principles of marketing and
well. You see, I was doing fairly well in sales and my ability to
present a proposal in a face to face environment seemed natural and
effective. In reality I knew
that my lack of education in the field was holding me back.
Basically, although I was highly educated, I did not have any
background in the principles of marketing. I had received an Associates
Degree in Applied Science which as you may know is quite a stretch from
business and marketing.
Thankfully my career that became of that degree was in sales and that
in itself gave me the word power and critical thinking foundations to
become a good marketing and advertising professional.
Nevertheless, I was a little bit hazy on some of the finer details. I
had never had any marketing classes, and was ignorant of some of the
most important terms and concepts in the field of advertising and
After a quick bit of soul-searching, I decided to take my interests to
the next level. Knowing that I now wanted to make a career of it, I
decided to learn the principles of marketing as well as I could.
It may not seem like it from an outsiders view, but marketing strategy
is one of the most difficult and inexhaustible subjects to learn. You
see, with the perfection of market research marketing, everything has
gotten much more complicated.
As our analytical tools get better and the public gets more jaded and
cynical with respect to commercials, marketing has to wage an ever
escalating war for the minds and desires of consumers. This may sound
dystopian, but in reality it is a simple principle of marketing. Make
no mistake about it – marketing and advertising firms deal in mind
Because of this, the principles of marketing encompass almost
everything in the social sciences and humanities. We need to understand
how people's fears, desires, and passions are created, how to influence
them, and how to ultimately channel them towards the products that we
This is what makes marketing and advertising such a fascinating area.
You get to take classes in psychology, anthropology, sociology, and
Basically, anything that you learn or have learned about the way humans
live and interact can be helpful in mastering the principles of
marketing. Nothing lies outside of it.
The initial principles of marketing is pretty basic, but the deeper you
dig, the more complicated it can seem. It was challenging, but soon I
was truly connecting and enjoying what I was learning.
I view this as a good thing because it allowed me to develop my brain
power to the fullest. Marketing is definitely an area where
intelligence is useful.
Common sense and real World experience I would have to say are key to
successful with the principles of marketing and remember as I've said
is the silver bullet
you the best and success,
-The Net Business Venture Editor